Joliette Salted Rosemary Cleansing Cream

Joliette Salted Rosemary Cleansing Cream

Every Elemental product starts at the bench rather than on a mood board, and Joliette Salted Rosemary Cleansing Cream is no exception: a shampoo matched to a hair type instead of to a fragrance brief.

Ingredient highlights

• Panthenol
• Keratin
• Sea Kelp
• Biotin

The cream base is built cold where the chemistry allows, Panthenol, Keratin, Sea Kelp and Biotin are added last so nothing is cooked out of it, and the silky texture is confirmed on skin rather than on paper. Anything that made the texture worse was cut, however well it tested in a focus group.

What is in the pack

• House: Joliette
• Range: Elemental
• Audience: Men
• Product type: Shampoo
• Application area: Hair
• Routine step: Cleanse
• Size: 300 ml
• Formula: Cream
• Texture: Silky
• Hair type: Coily
• Hair benefit: Thickening
• Fragrance family: Fresh
• Net content: 300 Millilitres
• Period after opening: 18 months
• Vegan: Yes
• Cruelty free: Yes
• Batch code: BP-13-0340

Used alone it is enough. Used alongside the rest of the Elemental range it becomes the step everything else is built around.

Checked against the house specification before dispatch. Fictional sample product supplied for demonstration.