Quenelle Neroli Charcoal Cleansing Cream

Quenelle Neroli Charcoal Cleansing Cream

Hold Quenelle Neroli Charcoal Cleansing Cream for a moment and the intent is obvious. A shampoo matched to a hair type instead of to a fragrance brief.

The actives

• Sea Kelp
• Biotin

The cream base is built cold where the chemistry allows, Sea Kelp and Biotin are added last so nothing is cooked out of it, and the silky texture is confirmed on skin rather than on paper. Anything that made the texture worse was cut, however well it tested in a focus group.

On the label

• House: Quenelle
• Range: Reverie
• Audience: Women
• Product type: Shampoo
• Application area: Hair
• Routine step: Cleanse
• Size: 400 ml
• Formula: Cream
• Texture: Silky
• Hair type: Dry
• Hair benefit: Thickening
• Fragrance family: Floral
• Net content: 400 Millilitres
• Period after opening: 12 months
• Vegan: Yes
• Cruelty free: Yes
• Batch code: BP-13-1558

It photographs cleanly, travels without leaking, and does not require a ritual to work.

Delivered in the Reverie carton with the batch code printed on the base. Fictional sample data.