Wilbrae Flourish Biotin Cloudless Volumising Shampoo

Wilbrae Flourish Biotin Cloudless Volumising Shampoo

Wilbrae Flourish Biotin Cloudless Volumising Shampoo reads as a straightforward shampoo because that is exactly what it is. A shampoo matched to a hair type instead of to a fragrance brief.

Formulation was deliberately slow. The foam base is built cold where the chemistry allows, Oat Extract and Panthenol are added last so nothing is cooked out of it, and the foaming texture is confirmed on skin rather than on paper.

The detail

• House: Wilbrae
• Range: Flourish
• Audience: Women
• Product type: Shampoo
• Application area: Hair
• Routine step: Cleanse
• Size: 500 ml
• Formula: Foam
• Texture: Foaming
• Hair type: Fine
• Hair benefit: Volumising
• Fragrance family: Green
• Net content: 500 Millilitres
• Period after opening: 9 months
• Vegan: Yes
• Cruelty free: Yes
• Batch code: BP-13-1007

The routine

Wet the hair thoroughly before applying. Work into the scalp with the pads of the fingers. Let the lather run through the lengths. Rinse until the water runs completely clear.

Presented with a range card and a full specification sheet. Supplied as fictional sample catalog data.