Xanthelle Undertow Birch Sap Volumising Shampoo

Xanthelle Undertow Birch Sap Volumising Shampoo

A shampoo matched to a hair type instead of to a fragrance brief. That is the whole idea behind Xanthelle Undertow Birch Sap Volumising Shampoo, and the reason the Undertow range keeps it in stock.

Step by step

1. Wet the hair thoroughly before applying
2. Work into the scalp with the pads of the fingers
3. Let the lather run through the lengths
4. Rinse until the water runs completely clear

Formulation was deliberately slow. The foam base is built cold where the chemistry allows, Biotin and Charcoal are added last so nothing is cooked out of it, and the foaming texture is confirmed on skin rather than on paper.

Technical detail

• House: Xanthelle
• Range: Undertow
• Audience: Men
• Product type: Shampoo
• Application area: Hair
• Routine step: Cleanse
• Size: 500 ml or 250 ml or 300 ml
• Formula: Foam
• Texture: Foaming
• Hair type: Curly or Coily or Wavy
• Hair benefit: Volumising
• Fragrance family: Aromatic
• Net content: 500 Millilitres
• Period after opening: 24 months
• Vegan: No
• Cruelty free: Yes
• Batch code: BP-13-1819

Every listing records formula, texture, size, actives and suitability so the data can be filtered confidently. Fictional sample catalog.