Aurelis Neroli Charcoal Hydrating Shampoo

Aurelis Neroli Charcoal Hydrating Shampoo

Hold Aurelis Neroli Charcoal Hydrating Shampoo for a moment and the intent is obvious. A shampoo matched to a hair type instead of to a fragrance brief.

The actives

• Sea Kelp
• Biotin
• Charcoal

The cream base is built cold where the chemistry allows, Sea Kelp, Biotin and Charcoal are added last so nothing is cooked out of it, and the silky texture is confirmed on skin rather than on paper. Anything that made the texture worse was cut, however well it tested in a focus group.

On the label

• House: Aurelis
• Range: Golden Hour
• Audience: Women
• Product type: Shampoo
• Application area: Hair
• Routine step: Cleanse
• Size: 400 ml
• Formula: Cream
• Texture: Silky
• Hair type: Damaged
• Hair benefit: Colour Protecting
• Fragrance family: Citrus
• Net content: 400 Millilitres
• Period after opening: 6 months
• Vegan: No
• Cruelty free: Yes
• Batch code: BP-13-0166

The format was chosen so the last third of the pack is as usable as the first.

Delivered in the Golden Hour carton with the batch code printed on the base. Fictional sample data.