Zorielle Neroli Charcoal Clarifying Shampoo

Zorielle Neroli Charcoal Clarifying Shampoo

Hold Zorielle Neroli Charcoal Clarifying Shampoo for a moment and the intent is obvious. A shampoo matched to a hair type instead of to a fragrance brief.

The actives

• Sea Kelp
• Biotin

The gel base is built cold where the chemistry allows, Sea Kelp and Biotin are added last so nothing is cooked out of it, and the lightweight texture is confirmed on skin rather than on paper. Anything that made the texture worse was cut, however well it tested in a focus group.

On the label

• House: Zorielle
• Range: Daybreak
• Audience: Women
• Product type: Shampoo
• Application area: Hair
• Routine step: Cleanse
• Size: 400 ml
• Formula: Gel
• Texture: Lightweight
• Hair type: All Hair Types
• Hair benefit: Hydrating
• Fragrance family: Green
• Net content: 400 Millilitres
• Period after opening: 9 months
• Vegan: Yes
• Cruelty free: Yes
• Batch code: BP-13-0862

Expect it to be the thing people ask about, which is either the point or the problem depending on your mood.

Delivered in the Daybreak carton with the batch code printed on the base. Fictional sample data.