Ysandre Velvet Rosemary Shampoo Bar

Ysandre Velvet Rosemary Shampoo Bar

Every Atelier product starts at the bench rather than on a mood board, and Ysandre Velvet Rosemary Shampoo Bar is no exception: a shampoo matched to a hair type instead of to a fragrance brief.

Ingredient highlights

• Panthenol
• Keratin

The solid bar base is built cold where the chemistry allows, Panthenol and Keratin are added last so nothing is cooked out of it, and the silky texture is confirmed on skin rather than on paper. Anything that made the texture worse was cut, however well it tested in a focus group.

What is in the pack

• House: Ysandre
• Range: Atelier
• Audience: Women
• Product type: Shampoo
• Application area: Hair
• Routine step: Cleanse
• Size: 300 ml
• Formula: Solid Bar
• Texture: Silky
• Hair type: Wavy
• Hair benefit: Repairing
• Fragrance family: Citrus
• Net content: 300 Millilitres
• Period after opening: 6 months
• Vegan: Yes
• Cruelty free: Yes
• Batch code: BP-13-1036

The format was chosen so the last third of the pack is as usable as the first.

Checked against the house specification before dispatch. Fictional sample product supplied for demonstration.